What is our ultimate goal as a photographer or an entrepreneur who is looking to expand our business, company or brand?

It’s our NAME.

People are interested in knowing who is that person behind the successful business. So how do you go about creating that reputation for yourself, where people get to know you? While advertising can certainly help but if you are starting off then the budget might be quite the predicament so the real answer is social media. It is a vital role nowadays for you to stay as active as possible showcasing your work, advertising, promoting in as many medium as possible and all this can be done for absolutely free. You may not like the idea of joining another social networking site because you feel that you have already invested way too much time in one but look at it this way, you are reaching out to more. Social networking doesn’t necessarily have to be based on the idea where you share things with only friends and family, it can be much more. Of course, in doing so you want to maintain your privacy too in what you share publicly but that’s a whole different topic. Read more